Marketing efforts include catalogs, search marketing, affiliate networks and social media.

20162015201420132012
Net advertising spending (MM)$133.1$130.6$83.0$77.9$75.1
Net advertising spending growth1.9%57.3%6.5%3.7%11.8%
Net advertising spending % of total revenues11.3%11.6%11.0%10.6%10.6%