Marketing efforts include catalogs, search marketing, affiliate networks and social media.

20172016201520142013
Net advertising spending (MM)$137.5$133.1$130.6$83.0$77.9
Net advertising spending growth3.3%1.9%57.3%6.5%3.7%
Net advertising spending % of total revenues11.5%11.3%11.6%11.0%10.6%