Marketing efforts include catalogs, search marketing, affiliate networks and social media.

20182017201620152014
Net advertising spending (MM)$138.2$137.5$133.1$130.6$83.0
Net advertising spending growth0.5%3.3%1.9%57.3%6.5%
Net advertising spending % of total revenues12.0%11.5%11.3%11.6%11.0%