Marketing efforts include national television advertising, digital, print, email and social media, as well as public relations and brand ambassadors.

20162015201420132012
Net advertising spending (MM)$186.6$191.1$252.0$274.2$334.4
Net advertising spending growth-2.3%-24.2%-8.1%-18.0%17.9%
Net advertising spending % of total revenues16.0%16.4%17.0%15.9%18.2%