Marketing efforts include national television advertising, digital, print, email and social media, as well as public relations and brand ambassadors.

20152014201320122011
Net advertising spending (MM)$191.1$252.0$274.2$334.4$283.7
Net advertising spending growth-24.2%-8.1%-18.0%17.9%36.0%
Net advertising spending % of total revenues16.4%17.0%15.9%18.2%15.5%