Marketing efforts include national television advertising, digital, print, email and social media, as well as public relations and brand ambassadors.

20172016201520142013
Net advertising spending (MM)$193.4$186.6$191.1$252.0$274.2
Net advertising spending growth3.6%-2.3%-24.2%-8.1%-18.0%
Net advertising spending % of total revenues14.8%16.0%16.4%17.0%15.9%