Marketing efforts include the website, mobile apps, social media, and traditional media including newspaper advertising.

20162015201420132012
Net advertising spending (MM)$10.1$10.3$10.3$9.7$7.7
Net advertising spending growth-2.3%-0.0%6.5%25.1%-23.5%
Net advertising spending % of total revenues0.3%0.4%0.4%0.4%0.3%