Marketing efforts include the website, mobile apps, social media, and traditional media including newspaper advertising.

20172016201520142013
Net advertising spending (MM)$39.9$10.1$10.3$10.3$9.7
Net advertising spending growth295.7%-2.3%-0.0%6.5%25.1%
Net advertising spending % of total revenues0.8%0.3%0.4%0.4%0.4%