Marketing efforts include television, radio, public relations, sponsorships, print, and outdoor advertising, as well as search engine marketing and optimization, social media, affiliate partnerships and loyalty programs.

20172016201520142013
Net advertising spending (MM)$192.6$173.7$188.5$69.5$63.0
Net advertising spending growth10.9%-7.9%171.2%10.3%-1.1%
Net advertising spending % of total revenues17.8%15.5%15.5%10.9%10.0%