Marketing efforts include television, digital and print advertising, brand events, athlete endorsements and retail brand presentation.

20162015201420132012
Net advertising spending (MM)$3,278.0$3,213.0$3,031.0$2,745.0$2,607.0
Net advertising spending growth2.0%6.0%10.4%5.3%11.2%
Net advertising spending % of total revenues10.1%10.5%10.9%10.8%11.2%