Marketing efforts include television, digital and print advertising, brand events, athlete endorsements and retail brand presentation.

20172016201520142013
Net advertising spending (MM)$3,341.0$3,278.0$3,213.0$3,031.0$2,745.0
Net advertising spending growth1.9%2.0%6.0%10.4%5.3%
Net advertising spending % of total revenues9.7%10.1%10.5%10.9%10.8%