Marketing efforts include television, digital and print advertising, brand events, athlete endorsements and retail brand presentation.

20182017201620152014
Net advertising spending (MM)$3,577.0$3,341.0$3,278.0$3,213.0$3,031.0
Net advertising spending growth7.1%1.9%2.0%6.0%10.4%
Net advertising spending % of total revenues9.8%9.7%10.1%10.5%10.9%