Aug 31, 2018Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018
Twitter followers29,806,64329,686,69430,263,68630,165,68829,756,378
Facebook likes160,309,442160,084,114159,975,019159,722,952157,654,164
YouTube subscribers6,083,1696,043,4336,015,7615,979,9865,752,170
YouTube video views618,105,182615,979,716601,950,307646,102,886645,351,541
Pinterest followers349,430334,334321,767318,74164,009
Instagram followers181,854,046179,503,863176,801,170175,391,256169,537,642
Google+ followers7,713,1657,721,7237,726,7307,730,1507,753,240
LinkedIn followers1,717,3971,682,5731,648,9271,617,3631,486,654
Website visits72,163,11671,222,42764,086,86867,954,27077,213,021

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Nike, Converse, Hurley, Jordan, Nike Golf, Nike Baseball, Nike Basketball, Nike Football, Nike Soccer, Nike Running, Nike Skateboarding, Nike Snowboarding, Nike Sportswear, Nike Tennis, Nike Women, Nike Better World, Nike Pro Training and Nike ID