Oct 31, 2017Sep 30, 2017Jul 31, 2017Jun 30, 2017May 31, 2017
Twitter followers29,341,38829,230,69428,882,22228,684,28428,453,970
Facebook likes156,287,822155,712,488155,137,154148,593,217148,114,893
YouTube subscribers5,629,8645,591,4105,516,9455,453,4255,407,677
YouTube video views619,672,547598,469,625644,342,332715,617,601693,576,329
Pinterest followers273,686271,467265,791262,344259,189
Instagram followers165,795,301164,439,434160,696,486159,295,056157,182,400
Google+ followers7,762,6487,764,6947,772,3007,779,3527,781,660
LinkedIn followers1,430,5341,410,0991,374,6041,357,6481,339,733
Website visits130,000,627112,297,424129,057,573123,460,100136,219,802

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Nike, Converse, Hurley, Jordan, Nike Golf, Nike Baseball, Nike Basketball, Nike Football, Nike Soccer, Nike Running, Nike Skateboarding, Nike Snowboarding, Nike Sportswear, Nike Tennis, Nike Women, Nike Better World, Nike Pro Training and Nike ID