Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers28,189,22028,003,10227,824,12327,642,49427,395,161
Facebook likes147,539,099147,280,687146,698,066188,708,630188,460,486
YouTube subscribers5,370,3575,334,8875,268,0195,212,5485,178,540
YouTube video views696,029,547683,710,986661,270,936633,179,701619,339,032
Pinterest followers255,834251,965247,746242,707237,737
Instagram followers154,742,602151,550,418148,841,058146,657,982144,333,995
Google+ followers7,787,9707,787,9507,792,28214,602,36814,589,948
LinkedIn followers1,321,0341,305,3441,288,5761,269,1761,249,611
Website visits101,901,147110,117,73594,888,44198,721,730117,996,796

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Nike, Converse, Hurley, Jordan, Nike Golf, Nike Baseball, Nike Basketball, Nike Football, Nike Soccer, Nike Running, Nike Skateboarding, Nike Snowboarding, Nike Sportswear, Nike Tennis, Nike Women, Nike Better World, Nike Pro Training and Nike ID