Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017
Twitter followers30,263,68630,165,68829,756,37829,618,71629,341,467
Facebook likes159,975,019159,722,952157,654,164157,295,502156,287,822
YouTube subscribers6,015,7615,979,9865,752,1705,713,4835,630,242
YouTube video views601,950,307646,102,886645,351,541652,015,225620,892,260
Pinterest followers321,767318,74164,00969,047273,686
Instagram followers176,801,170175,391,256169,537,642168,524,044165,814,591
Google+ followers7,726,7307,730,1507,753,2407,757,2217,762,648
LinkedIn followers1,648,9271,617,3631,486,6541,465,1361,430,534
Website visits64,086,86867,954,27077,213,02182,720,81783,499,899

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Nike, Converse, Hurley, Jordan, Nike Golf, Nike Baseball, Nike Basketball, Nike Football, Nike Soccer, Nike Running, Nike Skateboarding, Nike Snowboarding, Nike Sportswear, Nike Tennis, Nike Women, Nike Better World, Nike Pro Training and Nike ID