Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers23,712,81323,641,30223,496,48223,335,82823,129,857
Facebook likes96,882,17596,635,49196,083,221138,102,077137,811,775
YouTube subscribers4,965,4524,933,5754,895,5574,843,9024,812,923
YouTube video views583,073,577572,655,013557,121,187524,354,388511,423,001
Pinterest followers197,241195,242192,760189,497186,176
Instagram followers135,597,552133,035,759130,882,018129,134,586127,196,988
Google+ followers4,624,6044,624,9024,625,6166,145,0926,142,983
LinkedIn followers1,183,5021,168,9911,153,4241,135,4861,117,428
Website visits98,440,257106,861,63492,347,37196,244,606115,031,882

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Nike, Nike Golf, Nike Baseball, Nike Basketball, Nike Football, Nike Soccer, Nike Running, Nike Skateboarding, Nike Snowboarding, Nike Sportswear, Nike Tennis, Nike Women, Nike Better World, Nike Pro Training and Nike ID