Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers20,318,12420,692,72920,619,95220,366,03020,265,414
Facebook likes101,349,596101,274,937101,156,31099,797,46399,594,012
YouTube subscribers5,483,0515,460,5155,429,5235,230,3955,201,210
YouTube video views522,496,317509,209,114554,103,225512,363,994520,466,794
Pinterest followers263,325253,453249,216N/AN/A
Instagram followers154,933,593152,647,386151,442,084146,822,132146,155,573
Google+ followers4,597,6424,600,1894,601,8504,613,7824,615,887
LinkedIn followers1,515,2701,483,0921,453,1451,332,7061,313,787
Website visits67,367,69060,612,65463,703,28373,264,72579,377,286

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Nike, Nike Golf, Nike Baseball, Nike Basketball, Nike Football, Nike Soccer, Nike Running, Nike Skateboarding, Nike Snowboarding, Nike Sportswear, Nike Tennis, Nike Women, Nike Better World, Nike Pro Training and Nike ID