Oct 31, 2017Sep 30, 2017Jul 31, 2017Jun 30, 2017May 31, 2017
Twitter followers24,545,50624,453,28124,173,29424,026,45023,878,009
Facebook likes98,868,86898,518,79698,168,72497,747,95597,357,205
YouTube subscribers5,150,3765,124,9025,076,0605,039,1464,998,776
YouTube video views495,495,967473,225,629524,731,587600,680,704579,655,454
Pinterest followers206,486205,254202,338200,516198,953
Instagram followers144,183,398143,114,504140,172,346139,133,615137,501,821
Google+ followers4,617,6424,618,2124,620,6404,622,5054,622,971
LinkedIn followers1,282,2021,263,8091,232,2991,217,3681,200,986
Website visits126,844,911108,791,446124,445,691119,517,465131,789,808

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Nike, Nike Golf, Nike Baseball, Nike Basketball, Nike Football, Nike Soccer, Nike Running, Nike Skateboarding, Nike Snowboarding, Nike Sportswear, Nike Tennis, Nike Women, Nike Better World, Nike Pro Training and Nike ID