May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017
Twitter followers23,878,00923,712,81323,641,30223,496,48223,335,828
Facebook likes97,357,20596,882,17596,635,49196,083,221138,102,077
YouTube subscribers4,998,7764,965,4524,933,5754,895,5574,843,902
YouTube video views579,655,454583,073,577572,655,013557,121,187524,354,388
Pinterest followers198,953197,241195,242192,760189,497
Instagram followers137,501,821135,597,552133,035,759130,882,018129,134,586
Google+ followers4,622,9714,624,6044,624,9024,625,6166,145,092
LinkedIn followers1,200,9861,183,5021,168,9911,153,4241,135,486
Website visits96,937,86198,440,257106,861,63492,347,37196,244,606

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Nike, Nike Golf, Nike Baseball, Nike Basketball, Nike Football, Nike Soccer, Nike Running, Nike Skateboarding, Nike Snowboarding, Nike Sportswear, Nike Tennis, Nike Women, Nike Better World, Nike Pro Training and Nike ID