Jul 31, 2017Jun 30, 2017May 31, 2017Apr 30, 2017Mar 31, 2017
Twitter followers24,173,29424,026,45023,878,00923,712,81323,641,302
Facebook likes98,168,72497,747,95597,357,20596,882,17596,635,491
YouTube subscribers5,076,0605,039,1464,998,7764,965,4524,933,575
YouTube video views524,731,587600,680,704579,655,454583,073,577572,655,013
Pinterest followers202,338200,516198,953197,241195,242
Instagram followers140,172,346139,133,615137,501,821135,597,552133,035,759
Google+ followers4,620,6404,622,5054,622,9714,624,6044,624,902
LinkedIn followers1,232,2991,217,3681,200,9861,183,5021,168,991
Website visits93,788,67788,157,30896,937,86198,440,257106,861,634

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Nike, Nike Golf, Nike Baseball, Nike Basketball, Nike Football, Nike Soccer, Nike Running, Nike Skateboarding, Nike Snowboarding, Nike Sportswear, Nike Tennis, Nike Women, Nike Better World, Nike Pro Training and Nike ID