Aug 31, 2018Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018
Twitter followers20,407,29520,318,12420,692,72920,619,95220,366,030
Facebook likes101,468,869101,349,596101,274,937101,156,31099,797,463
YouTube subscribers5,517,0295,483,0515,460,5155,429,5235,230,395
YouTube video views531,100,558522,496,317509,209,114554,103,225512,363,994
Pinterest followers275,864263,325253,453249,216N/A
Instagram followers156,851,971154,933,593152,647,386151,442,084146,822,132
Google+ followers4,593,3824,597,6424,600,1894,601,8504,613,782
LinkedIn followers1,548,4221,515,2701,483,0921,453,1451,332,706
Website visits68,247,86967,367,69060,612,65463,703,28373,264,725

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Nike, Nike Golf, Nike Baseball, Nike Basketball, Nike Football, Nike Soccer, Nike Running, Nike Skateboarding, Nike Snowboarding, Nike Sportswear, Nike Tennis, Nike Women, Nike Better World, Nike Pro Training and Nike ID