May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers20,619,95220,366,03020,265,41424,545,50624,453,281
Facebook likes101,156,31099,797,46399,594,01298,868,86898,518,796
YouTube subscribers5,429,5235,230,3955,201,2105,150,3765,124,902
YouTube video views552,776,922511,040,298519,143,542495,495,967473,225,629
Pinterest followers249,2166463206,486205,254
Instagram followers151,442,084146,822,132146,155,573144,183,398143,114,504
Google+ followers4,601,8504,613,7824,615,8874,617,6424,618,212
LinkedIn followers1,453,1451,332,7061,313,7871,282,2021,263,809
Website visits63,703,28373,264,72579,377,286126,844,911108,791,446

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Nike, Nike Golf, Nike Baseball, Nike Basketball, Nike Football, Nike Soccer, Nike Running, Nike Skateboarding, Nike Snowboarding, Nike Sportswear, Nike Tennis, Nike Women, Nike Better World, Nike Pro Training and Nike ID