May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers166,977167,879168,073167,665167,674
Facebook likes652,401633,684629,284609,224599,394
YouTube subscribers1,9071,8591,8391,8101,783
YouTube video views2,250,7802,230,3512,225,7552,216,4402,211,564
Pinterest followers11,44011,25411,22911,12711,074
Instagram followers171,064154,515153,275145,107141,681
Google+ followers784789790787787
LinkedIn followers88,97080,71078,12372,31369,718
Website visits8,401,7559,819,47117,359,564107,821138,215

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Hudson's Bay and Home Outfitters