Marketing efforts include community engagement through partnerships with local organizations and participation in community events; providing catering services through food trucks; promotional events including distributing tickets for free burgers; and social media.

20172016201520142013
Net advertising spending (MM)$3.2$1.8$1.3$1.0$0.7
Net advertising spending growth76.9%41.0%26.1%55.2%57.2%
Net advertising spending % of total revenues1.0%0.6%0.6%0.6%0.6%