Marketing efforts include community engagement through partnerships with local organizations and participation in community events; providing catering services through food trucks; promotional events including distributing tickets for free burgers; and social media.

20162015201420132012
Net advertising spending (MM)$1.8$1.3$1.0$0.7$0.4
Net advertising spending growth41.0%26.1%55.2%57.2%25.8%
Net advertising spending % of total revenues0.6%0.6%0.6%0.6%0.5%