Marketing efforts include national television campaigns, sponsorships and partnerships, catalogs, email, cause marketing and social media.

20162015201420132012
Net advertising spending (MM)$168.7$182.0$183.3$161.5$123.4
Net advertising spending growth-7.3%-0.8%13.5%31.0%-32.9%
Net advertising spending % of total revenues2.8%3.2%3.4%3.5%2.7%