Marketing efforts include national television campaigns, sponsorships and partnerships, catalogs, email, cause marketing and social media.

20152014201320122011
Net advertising spending (MM)$182.0$183.3$161.5$123.4$183.8
Net advertising spending growth-0.8%13.5%31.0%-32.9%-0.6%
Net advertising spending % of total revenues3.2%3.4%3.5%2.7%4.1%