May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers66,56564,26563,71362,12360,880
Facebook likes5,434,3535,422,9105,420,4955,407,8425,400,328
YouTube subscribers2,9862,5972,5962,5802,546
YouTube video views2,758,6654,810,0884,810,15112,502,80911,526,010
Pinterest followers10,9759,1208,6077,7867,335
Instagram followers2,804,7041,966,8061,745,3595,6454,867
Google+ followers1821212121
LinkedIn followers39,79436,06435,57634,68234,231
Website visits4,257,5063,904,4955,343,8902,706,6672,508,795

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Hanes, Champion, Just My Size and Maidenform