Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers21,93222,40522,42422,61822,698
Facebook likes414,126410,222409,755404,192403,894
YouTube subscribers309305303292286
YouTube video views102,476101,020141,02193,59792,233
Pinterest followers1,9731,9631,9591,9671,965
Instagram followers12,45611,70011,1379,8809,690
Google+ followers214213214217216
LinkedIn followers16,08715,79215,63814,76514,394
Website visits1,569,7921,501,1671,440,986958,0581,222,900

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Northern Stores, NorthMart, Giant Tiger, AC Value Centers and Cost-U-Less