May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers22,42422,61822,69822,69522,706
Facebook likes409,755404,192403,894350,091348,038
YouTube subscribers303292286274274
YouTube video views141,02193,59792,23389,19087,947
Pinterest followers1,9591,9671,9651,9431,936
Instagram followers11,1379,8809,6909,0168,474
Google+ followers214217216215215
LinkedIn followers15,63814,76514,39413,65013,345
Website visits1,440,986958,0581,222,9001,061,226934,069

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Northern Stores, NorthMart, Giant Tiger, AC Value Centers and Cost-U-Less