May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017
Twitter followers22,13822,12722,15222,18522,171
Facebook likes341,230338,255337,374335,263332,716
YouTube subscribers256252250246246
YouTube video views82,09780,65179,18877,59075,705
Pinterest followers1,9211,9231,9101,9061,899
Instagram followers6,9426,4846,2976,2376,192
Google+ followers213212214213592
LinkedIn followers12,83612,60412,33012,18812,071
Website visits719,822644,837738,821512,932609,797

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Northern Stores, NorthMart, Giant Tiger, AC Value Centers and Cost-U-Less