As of Oct 28, 2017, the company operated 652 stores in 10 Canadian provinces and 2 territories, including 276 Reitmans, 122 Penningtons, 93 Addition Elle, 84 RW & CO., 61 Thyme Maternity stores, and 16 Hyba stores.

During fiscal 2017, the company opened 14 stores and closed 104 stores. The company launched an activewear and yoga apparel concept named Hyba and closed all remaining Smart Set stores. During the first nine months of fiscal 2018, the company opened 6 and closed 31 stores. In fiscal 2018, the company plans to open 7 new stores, close 40 stores and remodel 34 stores.

All stores are leased, typically for terms up to 10 years with renewal options up to 5 years. Stores are located in malls, retail power centers, strip plazas and on major shopping streets across Canada. Reitmans stores average approximately 4,600 square feet, Penningtons stores average 6,000 square feet, RW & CO. stores average 4,500 square feet, Addition Elle stores average 6,000 square feet and Hyba stores average 3,000 square feet.

Store growth-6.1%-14.1%-6.6%-21.1%-1.4%14.0%
Total gross square feet (M)3,1263,2453,6523,8634,1854,310
Total gross square feet growth-5.9%-11.1%-5.5%-7.7%-2.9%-1.5%
Avg store gross sq ft4,8004,8004,6004,6003,9004,000
Avg store gross sq ft growth0.2%3.4%1.2%17.0%-1.5%-13.5%