As of Aug 4, 2018, the company operated 636 stores in 10 Canadian provinces and 2 territories, including 268 Reitmans, 119 Penningtons, 88 Addition Elle, 84 RW & CO., 62 Thyme Maternity stores, and 15 Hyba stores.

During fiscal 2018, the company opened 13 stores and closed 48 stores. The company launched an activewear and yoga apparel concept named Hyba and closed all remaining Smart Set stores. During the first half of fiscal 2019, the company opened 11 and closed 17 stores. In fiscal 2019, the company plans to open 11 new stores, close 37 stores and remodel 24 stores.

All stores are leased, typically for terms up to 10 years with renewal options up to 5 years. Stores are located in malls, retail power centers, strip plazas and on major shopping streets across Canada. Reitmans stores average approximately 4,600 square feet, Penningtons stores average 6,000 square feet, RW & CO. stores average 4,500 square feet, Addition Elle stores average 6,000 square feet and Hyba stores average 3,000 square feet.

Store growth-4.2%-5.2%-14.1%-6.6%-21.1%-1.4%
Total gross square feet (M)3,0403,0703,2453,6523,8634,185
Total gross square feet growth-4.6%-5.4%-11.1%-5.5%-7.7%-2.9%
Avg store gross sq ft4,8004,8004,8004,6004,6003,900
Avg store gross sq ft growth-0.4%-0.2%3.4%1.2%17.0%-1.5%