As of May 2, 2015 the company operated 810 stores in 10 Canadian provinces and 2 territories, including 337 Reitmans, 138 Penningtons, 107 Addition Elle, 78 RW & CO., 82 Smart Set and 68 Thyme Maternity stores, as well as 21 Thyme Maternity shop-in-shops in Babies "R" Us locations, and ecommerce sites for each brand.

During fiscal 2015, the company opened 12 stores and closed 67 stores, as well as closing all 171 US Babies "R" Us shop-in-shops. Over the next 12 to 18 months, the company plans to close all Smart Set stores, converting 76 stores to other banners and closing the remaining 31 stores.

All stores are leased, typically for terms up to 10 years with renewal options up to 5 years. Stores are located in malls, retail power centers, strip plazas and on major shopping streets across Canada. Reitmans stores average approximately 4,600 square feet, Penningtons stores average 6,000 square feet, Smart Set stores average 3,400 square feet, RW & CO. stores average 4,500 square feet, Addition Elle stores average 6,000 square feet and Thyme Maternity stores average 2,300 square feet.

Store growth-12.7%-21.1%-1.4%14.0%-1.7%-0.9%
Total gross square feet (M)3,8193,8634,1854,3104,3734,476
Total gross square feet growth-5.8%-7.7%-2.9%-1.5%-2.3%-0.9%
Avg store gross sq ft4,6004,6003,9004,0004,6004,600
Avg store gross sq ft growth7.9%17.0%-1.5%-13.5%-0.7%0.0%