Jul 31, 2017Jun 30, 2017May 31, 2017Apr 30, 2017Mar 31, 2017
Twitter followers26,73326,59926,49126,39826,282
Facebook likes1,030,8281,027,5671,022,3721,014,0091,009,276
YouTube subscribers12,74512,43811,92810,98910,253
YouTube video views33,530,62332,891,72031,451,07329,224,85127,278,072
Pinterest followers31,56231,44131,31231,14832,706
Instagram followers342,854336,242331,236322,542314,412
Google+ followers1,0131,0171,015990987
LinkedIn followers20,15419,90119,79419,63719,540
Website visits1,854,7502,019,5982,098,6862,113,9052,071,418

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Reitmans, Smart Set, RW & CO., Penningtons, Addition Elle and Thyme Maternity