May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017
Twitter followers26,49126,39826,28226,07425,922
Facebook likes1,022,3721,014,0091,009,2761,001,281996,142
YouTube subscribers11,92810,98910,2539,4669,151
YouTube video views31,451,07329,224,85127,278,07225,820,53624,720,976
Pinterest followers31,31231,14832,70632,54332,302
Instagram followers331,236322,542314,412304,977296,774
Google+ followers1,0159909879731,827
LinkedIn followers19,79419,63719,54019,39919,214
Website visits2,098,6862,113,9052,071,4181,829,1311,947,108

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Reitmans, Smart Set, RW & CO., Penningtons, Addition Elle and Thyme Maternity