Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers26,39826,28226,07425,92225,751
Facebook likes1,014,0091,009,2761,001,281996,142992,513
YouTube subscribers10,98910,2539,4669,1518,978
YouTube video views29,224,85127,278,07225,820,53624,720,97624,532,220
Pinterest followers31,14832,70632,54332,30232,092
Instagram followers322,542314,412304,977296,774289,788
Google+ followers9909879731,8271,846
LinkedIn followers19,63719,54019,39919,21418,884
Website visits2,113,9052,071,4181,829,1311,947,1082,909,284

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Reitmans, Smart Set, RW & CO., Penningtons, Addition Elle and Thyme Maternity