May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers27,69227,26327,24527,06527,018
Facebook likes1,135,4321,098,5951,088,2421,057,6521,044,240
YouTube subscribers23,31417,00416,43414,95114,179
YouTube video views41,502,74937,370,16337,042,10736,088,76035,600,648
Pinterest followers32,58032,24432,14231,82231,884
Instagram followers434,715405,444401,469380,885375,121
Google+ followers1,0411,0311,0301,0281,025
LinkedIn followers23,03221,81021,49521,08620,812
Website visits3,271,1763,866,9843,762,6872,641,5422,814,403

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Reitmans, Smart Set, RW & CO., Penningtons, Addition Elle and Thyme Maternity