Digital
| May 31, 2017 | Apr 30, 2017 | Mar 31, 2017 | Feb 28, 2017 | Jan 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 26,491 | 26,398 | 26,282 | 26,074 | 25,922 |
| Facebook likes | 1,022,372 | 1,014,009 | 1,009,276 | 1,001,281 | 996,142 |
| YouTube subscribers | 11,928 | 10,989 | 10,253 | 9,466 | 9,151 |
| YouTube video views | 31,451,073 | 29,224,851 | 27,278,072 | 25,820,536 | 24,720,976 |
| Pinterest followers | 31,312 | 31,148 | 32,706 | 32,543 | 32,302 |
| Instagram followers | 331,236 | 322,542 | 314,412 | 304,977 | 296,774 |
| Google+ followers | 1,015 | 990 | 987 | 973 | 1,827 |
| LinkedIn followers | 19,794 | 19,637 | 19,540 | 19,399 | 19,214 |
| Website visits | 2,098,686 | 2,113,905 | 2,071,418 | 1,829,131 | 1,947,108 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Reitmans, Smart Set, RW & CO., Penningtons, Addition Elle and Thyme Maternity