Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers27,49227,71027,69227,26327,245
Facebook likes1,148,7371,142,4971,135,4321,098,5951,088,242
YouTube subscribers26,93024,95623,31417,00416,434
YouTube video views42,858,88142,189,56541,502,74937,370,16337,042,107
Pinterest followers33,05432,71332,58032,24432,142
Instagram followers449,513446,571434,715405,444401,469
Google+ followers1,0431,0411,0411,0311,030
LinkedIn followers23,67623,27423,03221,81021,495
Website visits2,920,7392,964,3113,271,1763,866,9843,762,687

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Reitmans, Smart Set, RW & CO., Penningtons, Addition Elle and Thyme Maternity