Digital
| May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | Oct 31, 2017 | Sep 30, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 27,692 | 27,263 | 27,245 | 27,065 | 27,018 |
| Facebook likes | 1,135,432 | 1,098,595 | 1,088,242 | 1,057,652 | 1,044,240 |
| YouTube subscribers | 23,314 | 17,004 | 16,434 | 14,951 | 14,179 |
| YouTube video views | 41,502,749 | 37,370,163 | 37,042,107 | 36,088,760 | 35,600,648 |
| Pinterest followers | 32,580 | 32,244 | 32,142 | 31,822 | 31,884 |
| Instagram followers | 434,715 | 405,444 | 401,469 | 380,885 | 375,121 |
| Google+ followers | 1,041 | 1,031 | 1,030 | 1,028 | 1,025 |
| LinkedIn followers | 23,032 | 21,810 | 21,495 | 21,086 | 20,812 |
| Website visits | 3,271,176 | 3,866,984 | 3,762,687 | 2,641,542 | 2,814,403 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Reitmans, Smart Set, RW & CO., Penningtons, Addition Elle and Thyme Maternity