Digital
| Jul 31, 2018 | Jun 30, 2018 | May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 27,492 | 27,710 | 27,692 | 27,263 | 27,245 |
| Facebook likes | 1,148,737 | 1,142,497 | 1,135,432 | 1,098,595 | 1,088,242 |
| YouTube subscribers | 26,930 | 24,956 | 23,314 | 17,004 | 16,434 |
| YouTube video views | 42,858,881 | 42,189,565 | 41,502,749 | 37,370,163 | 37,042,107 |
| Pinterest followers | 33,054 | 32,713 | 32,580 | 32,244 | 32,142 |
| Instagram followers | 449,513 | 446,571 | 434,715 | 405,444 | 401,469 |
| Google+ followers | 1,043 | 1,041 | 1,041 | 1,031 | 1,030 |
| LinkedIn followers | 23,676 | 23,274 | 23,032 | 21,810 | 21,495 |
| Website visits | 2,920,739 | 2,964,311 | 3,271,176 | 3,866,984 | 3,762,687 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Reitmans, Smart Set, RW & CO., Penningtons, Addition Elle and Thyme Maternity