Oct 31, 2017Sep 30, 2017Jul 31, 2017Jun 30, 2017May 31, 2017
Twitter followers27,06527,01826,73326,59926,491
Facebook likes1,057,6521,044,2401,030,8281,027,5671,022,372
YouTube subscribers14,95114,17912,74512,43811,928
YouTube video views36,088,76035,600,64833,530,62332,891,72031,451,073
Pinterest followers31,82231,88431,56231,44131,312
Instagram followers380,885375,121342,854336,242331,236
Google+ followers1,0281,0251,0131,0171,015
LinkedIn followers21,08620,81220,15419,90119,794
Website visits2,641,5422,814,4032,783,2452,961,0722,943,885

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Reitmans, Smart Set, RW & CO., Penningtons, Addition Elle and Thyme Maternity