TTM20152014201320122011
Total revenues (MM)$814.5$810.8$785.8$795.8$833.2$852.6
Total revenue growth2.6%3.2%-1.3%-4.5%-2.3%-2.8%
Retail store sales (MM)$683.1$681.9$665.2$681.7$726.0$739.8
Retail store sales growth1.7%2.5%-2.4%-6.1%-1.9%-1.5%
Ecommerce sales (MM)$106.6$103.2$92.4$83.2$82.7$82.1
Ecommerce sales growth12.6%11.7%11.0%0.7%0.7%-1.7%
Ecommerce sales % of total revenue13.1%12.7%11.8%10.5%9.9%9.6%
Other revenues (MM)$24.8$25.7$28.2$30.9$24.5$30.7
Other revenue growth-10.2%-8.7%-8.8%25.9%-20.0%-26.6%

Notes:Other revenues includes café sales, irewards card sales, revenue from unredeemed gift cards and plum points, corporate sales, and Kobo revenue-sharing revenues;

The company reports in Canadian dollars, and eMarketer converts all figures to US dollars using the average daily noon buying rate for cable transfers in foreign currencies as certified for customs purposes by the Federal Reserve Bank of New York for 2014, which was 1.1043 CAD per USD