Revenues & Sales - By Channel
| 2015 | 2014 | 2013 | 2012 | 2011 | |
|---|---|---|---|---|---|
| Stores | 84.1% | 84.7% | 85.7% | 87.1% | 86.8% |
| Ecommerce | 12.7% | 11.8% | 10.5% | 9.9% | 9.6% |
| Other | 3.2% | 3.6% | 3.9% | 2.9% | 3.6% |
Notes:Other includes café sales, irewards card sales, revenue from unredeemed gift cards and plum points, corporate sales, and Kobo revenue-sharing revenues