Revenues & Sales - By Channel
| 2018 | 2017 | 2016 | 2015 | 2014 | |
|---|---|---|---|---|---|
| Stores | 80.8% | 82.6% | 84.0% | 84.1% | 84.7% |
| Ecommerce | 16.4% | 14.5% | 13.4% | 12.7% | 11.8% |
| Other | 2.8% | 2.8% | 2.6% | 3.2% | 3.6% |
Notes:Other includes café sales, irewards card sales, revenue from unredeemed gift cards and plum points, corporate sales, and Kobo revenue-sharing revenues