May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers246,120245,451244,850243,867243,795
Facebook likes2,759,8872,710,6132,699,8972,645,0202,622,387
YouTube subscribers134,747116,207112,218103,62399,800
YouTube video views117,696,072105,206,926102,554,92495,625,93890,922,033
Pinterest followers8,1117,9387,9017,8007,752
Instagram followers117,264106,850104,88191,86489,750
Google+ followers6,2546,2456,2426,2296,216
LinkedIn followers112,470102,06299,78796,16394,134
Website visits28,176,32623,545,82134,378,21229,912,92825,108,188

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Canadian Tire, Mark's Work Wearhouse, Sport Chek, PartSource, Atmosphere and National Sports