Advertising
Marketing efforts include magazine advertisements, retail signage, athlete sponsorships, boardriding contests, websites, television programs, co-branded products, social media and other events.
| 2015 | 2014 | 2013 | 2012 | 2011 | |
|---|---|---|---|---|---|
| Net advertising spending (MM) | $69.0 | $78.0 | $93.0 | $118.0 | $121.0 |
| Net advertising spending growth | -11.5% | -16.1% | -21.2% | -2.5% | 13.1% |
| Net advertising spending % of total revenues | 5.1% | 5.0% | 5.1% | 6.1% | 6.3% |