Marketing efforts include magazine advertisements, retail signage, athlete sponsorships, boardriding contests, websites, television programs, co-branded products, social media and other events.

20152014201320122011
Net advertising spending (MM)$69.0$78.0$93.0$118.0$121.0
Net advertising spending growth-11.5%-16.1%-21.2%-2.5%13.1%
Net advertising spending % of total revenues5.1%5.0%5.1%6.1%6.3%