May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers318,528318,376318,031317,341316,915
Facebook likes6,378,2706,409,6006,409,4315,570,2604,145,273
YouTube subscribers167,049163,690162,109160,053159,071
YouTube video views57,457,67552,906,34252,246,03951,202,11650,739,753
Pinterest followers2,645,6102,649,3892,650,7202,653,8792,654,928
Instagram followers1,779,5421,745,6541,676,0261,632,2661,612,445
Google+ followersN/AN/AN/AN/AN/A
LinkedIn followers97,65392,74291,38189,96288,986
Website visits732,877924,796680,981847,991690,203

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb