Net advertising spending (MM)$6.9$6.9$5.5$4.1$3.6
Net advertising spending growth0.1%24.8%34.5%14.2%17.5%
Net advertising spending % of total revenues1.1%1.2%1.0%0.8%0.7%

Notes:The company reports in Canadian dollars, and eMarketer converts all figures to US dollars using the average daily noon buying rate for cable transfers in foreign currencies as certified for customs purposes by the Federal Reserve Bank of New York for 2014, which was 1.1043 CAD per USD