Marketing efforts comprise traditional channels including print and broadcast media; direct mail, billboards, sponsorships, brand ambassadors, special events and promotions; and websites, social media and email.

20182017201620152014
Net advertising spending (MM)$10.7$9.1$8.5$8.4$10.5
Net advertising spending growth17.6%7.1%1.2%-20.0%15.4%
Net advertising spending % of total revenues1.2%1.1%0.9%0.9%1.2%