Marketing efforts comprise traditional channels including print and broadcast media; direct mail, billboards, sponsorships, brand ambassadors, special events and promotions; and websites, social media and email.

20172016201520142013
Net advertising spending (MM)$9.1$8.5$8.4$10.5$9.1
Net advertising spending growth7.1%1.2%-20.0%15.4%4.6%
Net advertising spending % of total revenues1.1%0.9%0.9%1.2%0.9%