Advertising primarily consists of weekly print circulars, supplemented by online advertising, in-store marketing, special events and social media.

20162015201420132012
Net advertising spending (MM)$44.3$37.9$32.0$28.6$27.3
Net advertising spending growth16.9%18.4%11.9%4.8%N/A
Net advertising spending % of total revenues1.0%1.0%0.9%0.9%0.9%