Advertising primarily consists of weekly print circulars, supplemented by online advertising, in-store marketing, special events and social media.

20172016201520142013
Net advertising spending (MM)$42.7$44.3$37.9$32.0$28.6
Net advertising spending growth-3.6%16.9%18.4%11.9%4.8%
Net advertising spending % of total revenues0.9%1.0%1.0%0.9%0.9%