Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers206,432209,254208,873207,224206,582
Facebook likes1,607,8251,601,3211,597,3331,565,6111,551,764
YouTube subscribers9,3149,2909,2419,1419,154
YouTube video views13,817,32113,807,81813,792,40513,726,15614,749,737
Pinterest followers26,57026,49326,43326,47826,519
Instagram followers135,001133,821133,298130,050130,103
LinkedIn followers169,730167,577165,749157,809156,523
Website visits11,707,52610,797,2109,973,18414,172,91015,680,076

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Loblaws, Zehrs Markets, Real Canadian Superstore, No Frills, Shoppers Drug Mart and Joe Fresh