Oct 31, 2017Sep 30, 2017Jul 31, 2017Jun 30, 2017May 31, 2017
Twitter followers196,802196,104194,781194,090193,320
Facebook likes1,511,0661,497,8301,469,3911,458,9071,444,906
YouTube subscribers7,4546,3776,3196,3046,271
YouTube video views14,571,48713,921,55012,344,19512,330,63112,317,199
Pinterest followers16,94716,91916,88416,83616,822
Instagram followers121,543120,358117,874116,969115,406
LinkedIn followers154,380152,757149,448148,340146,949
Website visits12,836,65911,987,29712,803,63012,143,99511,796,868

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Loblaws, Zehrs Markets, Real Canadian Superstore, No Frills, Shoppers Drug Mart and Joe Fresh