Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers192,554191,601190,945190,114189,386
Facebook likes1,429,5281,413,4881,397,0831,385,1431,373,976
YouTube subscribers6,2556,1756,0025,9495,933
YouTube video views12,302,00711,487,13910,970,45710,413,8629,933,056
Pinterest followers16,80616,72516,63016,53716,487
Instagram followers114,196113,355112,050110,947110,406
LinkedIn followers145,700144,511143,069141,571139,919
Website visits9,994,4569,350,9769,760,3479,228,31310,872,579

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Loblaws, Zehrs Markets, Real Canadian Superstore, No Frills, Shoppers Drug Mart and Joe Fresh