May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers208,873207,224206,582196,802196,104
Facebook likes1,597,3331,565,6111,551,7641,511,0661,497,830
YouTube subscribers9,2419,1419,1547,4546,377
YouTube video views13,792,40513,726,15614,749,73714,571,48713,921,550
Pinterest followers26,43326,47826,51916,94716,919
Instagram followers133,298130,050130,103121,543120,358
LinkedIn followers165,749157,809156,523154,380152,757
Website visits9,927,58714,160,84015,680,07612,836,65911,987,297

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Loblaws, Zehrs Markets, Real Canadian Superstore, No Frills, Shoppers Drug Mart and Joe Fresh