May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers17,87417,34417,157N/AN/A
Facebook likes57,36255,64754,7833,3193,174
YouTube subscribersN/AN/AN/A1,1281,125
YouTube video viewsN/AN/AN/A1,842,7731,838,960
Instagram followers8,9928,1647,844N/AN/A
LinkedIn followers6,3296,0906,03684,49983,398
Website visits830,0661,159,9001,308,868952,8711,342,936

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Loblaws, Zehrs Markets, Real Canadian Superstore and No Frills